For the most part, we could say every business institution needs a web presence today. So, what's really the value of using a Content Management System (CMS) in that web presence? Well, it has in fact already been more than a decade we’ve been using CMSs to create, edit and store HTML content in a manageable way, but what else is there that makes Content Management Systems so significant in today’s time? Let’s find out.

There are multiple values and advantages to using a CMS. The first and foremost advantage of using a CMS is the rapid development of a web presence. Small businesses really need to get up and running faster. The faster they are, the better they have an advantage over their competitors. If you spend weeks, months or maybe years developing things that have already been developed, then you're going to lose that advantage of getting ahead with rapid development. So does that add value in terms of whether you have a retail or if you’re providing a service to your customers? Oh yes, it will be much advantageous to your company. And this advantage will be really invaluable when it comes to trying to get up before your competitors or trying to release a new product in synchronicity with the release of the actual product.

Now what needs to be happening with your business is you need to really think about how much you are going to grow. If you’re planning to add employees with multiple levels of complexity to the management in the future, it’s definitely the time you start using a CMS.

All the CMS systems in the market can probably help you accomplish your business goals, however the question really comes down to – is this the right tool? If you want a blogging platform or sale one or two products you can go for some lightweight CMSs. But, when you have thousands of users at a time, such blogging platforms become really inefficient and that is kind of where you want to start thinking about the larger CMS systems. For that matter, you can go for complex and advanced CMS systems where you can rely on different permission levels. A lot of CMS systems are allowing schedulers along with user permissions so that you can actually work together to have user a workflow. This will allow different levels of permissions where users can edit the content and then together with the scheduling release that content in a time-sensitive manner. But if you’re using such advanced CMS platforms for blogging then that’s just as inefficient as using lightweight CMSs for an ecommerce website.

Your size and complexity of the solution is really the key point on how you select a CMS. On the other hand, you might as well want to migrate to various solutions as you continue to grow. If you actually have the time and the resources to test, then you really should reach out for the best solution that is in the web. However, if you really come down to your requirements, you can pick what CMS system you need even before you start the development.

Choose your CMS wisely and stay in control of your content without having to rely on the programmers.