- By Pritika Shrestha
The world of CMS is ever expanding and flourishing with the increasing demand of web content. We have shifted from basic level of site building and content publishing to the avenue that is centered on marketing and digital strategies. Below are some fundamental trends that we have seen arriving late in the last year and we think will proceed in gaining traction and materialize in 2015.
Dominance of Marketing
There are lots of CMS already in the market. So right now the time is for marketing. Talk about CMS, you are talking about the marketing itself. Marketers are seen active these days keeping eye in the focus of CMS ranking and functionality. Almost all the popular CMS platforms render similar features like: WYSIWYG editing, content classification, version control, rich data storage, features of replication etc. CMS industry at present is less obsessed regarding how to create and build content, and is basically centered on the kind of content to produce, who to produce it for, and how to attain the majority value from your online exertions.
Marketers are in search for the tools that helps them to recognize their site visitors and ways to target content distinctively to them. Some features like analytics, in-built social media, and personalization of content are the markers that pulls the major attention. The competition is high and struggle is more. Hence marketers are trying to pull the sights of visitors with making the content interesting to them and seeking ways how the content can create target oriented and customizable digital experiences. From now on, CMS corporations will spend their sweat on strong platform that renders surmounting digital marketing strategies in the constantly widening and ripping digital domain.
A total strategy in digital marketing comprises of large array of functional requirements such as marketing automation, content creation, analytics, A/B testing, personalization, etc. There was a time when a CMS company used building block method of piling lots of functionalities into the platform with the emergence of requirements. Now things are moving from that approach to easy integration of other various platforms and spaces of tools that assist in marketing.
Some automation platforms used in for marketing like HubSpot are winning leaders in their industry for delivering real-time intelligence and tools that employ prospects and turn them into clients. CMS has not been able to compete with this and have instead encompassed the usefulness of marketing automation and granted extended integration alternatives like Ektron Digital Experience Hub and EPi Server’s Add on. They both render real-time options of integration to construct a sturdy digital marketing engine.
Analytics gives info about site visitors and their location. How the visitor uses the site is an important thing known in digital marketing. Google analytics and other featured ones like Moz and SEMRush render significant insights about the behavior of users and the courses that assist to run marketing goals.
With the increase of Software-as-a-Service (SaaS) tendering, the conventional perpetual license and yearly maintenance fee structure has turned out less fascinating. CMS customers are yearning for lower price of entry, fast deployments, trouble-less maintenance and hosting, and smallest capital expenses. CMS corporations know what is about to happen and have started to bid their product as a SaaS deployments with lower monthly use-based charges along with cloud hosting. EPiServer has offering for some time currently, however Ektron may be a late addition to the SaaS world and is braced to create a significant push during this domain in 2015.
In different words, nearly fifty percent of everything serviced on the web was viewed employing a handheld device. If you still assume that individuals employing tablets and smartphones aren’t a greater concern, you're completely mistaken. Customers currently await content handed to them at any place and time, but within their access. CMS corporations have paid close attention to the decision and will go on placing mobile content creation on the top in its priority list.
With endurance for previews of mobile, responsive web design, and auto image resizing, the fundamentals of mobile publishing are soon lined in most of the CMS platforms. However, publishing through mobile isn't something, to a great degree practiced as of late by the enterprise level firms. The ongoing thought of distinctive CMS author could be a marketing personnel in the workplace on a desktop or portable computer.
The interfaces of most of the CMS are designed such a way that functionalities are possibly found at fingertips. Not only consumers, the content writers also exist in this age of mobile. They have their own expectation in terms of flexibility so that they can generate content with use of whatsoever digital interface. Till now the CMSs have not been built for editing content through mobile use but we can anticipate that to happen in near future. Mobile CMS is what can be expected in 2015.
The growth, development of the CMS industry is sure to carry on in 2015 because the web continues to evolve, the tools required to make the web should evolve also. How we outline content and our expectation of it may be a changing reality, but the booming CMS corporations are going to be those that maintain with the trends and deliver the tools and adaptability that offer the content developing market what it expects.